by Kevin Banet | Feb 27, 2020 | Case study, Videos, Website design
Your home care agency website can be greatly improved with a website makeover by following these seven steps. This is good for both user experience and search engine optimization. (See the video below, and our company mascot Buddy in the background.) A Chicago-based...
by Kevin Banet | Feb 2, 2020 | Copywriting, News
Reach a soft spot A popular commercial in this year’s Super Bowl could help home care agencies reach a soft spot in their audience. In Google’s “Loretta” Super Bowl 2020 commercial, an elderly man reminisces about his late wife in an attempt to keep her memory...
by Kevin Banet | Jan 30, 2020 | SEO, Videos
Five reasons to add SEO to your marketing mix I’ve talked with several senior care companies recently about search engine optimization. They are often not too impressed. One of those who offered his thoughts was Jeff Altschul, director of sales at Life Care...
by Kevin Banet | Jan 19, 2020 | Email marketing, Research
Twenty-nine percent, or nearly one-third of locally-based home care agencies are interested in learning more about search engine optimization, according to an informal study of ours. Local agencies – those not part of a national chain – are interested in...
by Kevin Banet | Dec 23, 2019 | SEO, Website design
They lack SSL certificates Many home care websites today are insecure and thus suffer from several marketing handicaps. No, this is not the time to put your website on the psychiatrist’s couch. You may use the term “nonsecure” if you prefer. In a...
