by Kevin Banet | Feb 2, 2020 | Copywriting, News
Reach a soft spot A popular commercial in this year’s Super Bowl could help home care agencies reach a soft spot in their audience. In Google’s “Loretta” Super Bowl 2020 commercial, an elderly man reminisces about his late wife in an attempt to keep her memory...
by Kevin Banet | Jan 30, 2020 | SEO, Videos
Five reasons to add SEO to your marketing mix I’ve talked with several senior care companies recently about search engine optimization. They are often not too impressed. One of those who offered his thoughts was Jeff Altschul, director of sales at Life Care...
by Kevin Banet | Jan 19, 2020 | Email marketing, Research
Twenty-nine percent, or nearly one-third of locally-based home care agencies are interested in learning more about search engine optimization, according to an informal study of ours. Local agencies – those not part of a national chain – are interested in...
by Kevin Banet | Dec 23, 2019 | SEO, Website design
They lack SSL certificates Many home care websites today are insecure and thus suffer from several marketing handicaps. No, this is not the time to put your website on the psychiatrist’s couch. You may use the term “nonsecure” if you prefer. In a...
by Kevin Banet | Dec 12, 2019 | SEO
Home care agencies need local SEO So your home care website ranks high in your home town? Great. But do you also rank high in nearby towns and cities? Good Google rankings will boost your website visits, and if your website is designed to attract and capture new...
