by Kevin Banet | May 18, 2019 | Customer retention, Print marketing
Irish pop singer Brian McFadden sings a popular playful melody “Be True to Your Woman.” In the song, he recalls trying to talk his friend out of turning his back on his girlfriend to “risk it all for a moment of lust.” Let’s not get too...
by Kevin Banet | May 9, 2019 | Direct mail marketing
I don’t often provoke angry reactions from other marketers in the home care field. I don’t mean to. But when it happens, it’s good to take note that something important may be poking its nose up in the field. The brouhaha started when I recently...
by Kevin Banet | May 3, 2019 | Direct mail marketing, Facebook marketing, News, Social media marketing
Your marketing must have the same offer, reach the same audience, and reach them at the same time. You hear a lot of complaints about advertising being everywhere nowadays. But you have to admit – it works. Frequency is the magic word in marketing – get...
by Kevin Banet | Apr 26, 2019 | Customer retention, Marketing
Which methods do home care agencies find successful? As a home care agency, you need good marketing like a man in a desert needs water. But are you running up against a brick wall in your efforts? You might think, this or that method doesn’t seem to work, Many...
by Kevin Banet | Apr 19, 2019 | Customer retention, Senior issues
Cicero’s four advantages of old ageMarketing to home care clients involves engaging them with helpful insights into life’s problems. That means helping them deal with the struggles and perplexities of old age.Nothing seems more devastating than declining...
