by Kevin Banet | Oct 11, 2018 | Legislation
A citizen initiative on the Nov. 6 ballot in Maine promises what some may see as a big boost to home care companies – but there might be some flies in the ointment. The initiative, introduced by Maine People’s Alliance, would establish a Universal Home Care...
by Kevin Banet | Oct 10, 2018 | Copywriting
Do your home care prospects respect your professional expertise? When you’re reaching out to prospects, an essential part of your branding is to establish yourself as an authority in your field. When it comes to home care, show yourself to be knowledgeable about...
by Kevin Banet | Oct 8, 2018 | Website design
Mobile-friendly is what it’s all about When we moved into our neighborhood several years ago, I met a retired lady who lives a few doors down. She seemed to be in good health and keeps her flowers on the porch looking very good. We got to talking, and then I...
by Kevin Banet | Oct 6, 2018 | Research
What’s the best use of your time when it comes to marketing your home care agency? Three days ago I attended a local senior care providers’ network meeting. I happened to sit next to a social worker who was head of the home care department of a local...
by Kevin Banet | Oct 5, 2018 | SEO
We review one home care website’s SEO Are you making one glaring error on your home care website? You might be putting in a lot of time writing interesting blog posts – but are you losing visitors because your posts are not SEO optimized? I’m sure...
