by Kevin Banet | May 7, 2020 | Research, SEO, Videos
Our data study – 36% increase for Google My Business How important is it to claim your Google My Business listing for your home care agency? A lot, we found out. The Google My Business feature has been around for a few years. Our data study found that it makes a...
by Kevin Banet | Jan 19, 2020 | Email marketing, Research
Twenty-nine percent, or nearly one-third of locally-based home care agencies are interested in learning more about search engine optimization, according to an informal study of ours. Local agencies – those not part of a national chain – are interested in...
by Kevin Banet | Jul 26, 2019 | Research, Website design
One of the big boys of the hosting and domain companies seems to be losing in popularity to a smaller competitor. Google searches for GoDaddy have dropped over the last five years compared to Wix, and have maybe even lost market share to the smaller Wix. These two...
by Kevin Banet | Jun 29, 2019 | Research, SEO, Website design
New data show a jump in search for home care agencies of 34% in four years Have you wondered if you should add search engine optimization (SEO) to your home care agency marketing mix? It would probably pay to do so, according to the latest data shown by Google, the...
by Kevin Banet | Mar 29, 2019 | Customer retention, Direct mail marketing, Research
Like the girls at the dance A few years ago I knew a young periodontist who admitted that his marketing program was failing. He was good at his work and he had good help at his office. And yet he knew that the plane was reaching the end of the runway and he...
by Kevin Banet | Oct 6, 2018 | Research
What’s the best use of your time when it comes to marketing your home care agency? Three days ago I attended a local senior care providers’ network meeting. I happened to sit next to a social worker who was head of the home care department of a local...
