by Kevin Banet | Oct 6, 2021 | Case study, Finding caregivers, Lead generation
What home care agency would not want good, qualified caregivers to take care of their clients? A month ago we were approached by a home care agency in the Chicago area asking if I could run social media ads to find caregivers. After designing a collection of ads with...
by Kevin Banet | Jan 9, 2021 | Case study, SEO
Can you go cheap with SEO? Last fall we received a request from a Medicare insurance broker in the Midwest to look at a search engine optimization campaign for which he had been paying for about a year. It was a lesson in SEO disappointments. He had been approached by...
by Kevin Banet | Sep 14, 2020 | Case study, Direct mail marketing
Do you want to get five-star ratings for your home care agency? Do you anguish over a lack of good online reviews? Reputation is everything. You can run hundreds of dollars on ads. Have a website that looks like a million bucks. But your home care prospects want to...
by Kevin Banet | May 12, 2020 | Case study, SEO, Website design
Getting found on Google What if you built a website and no one found it – not even Google? A lot of home care agencies are likely wondering how they can get found on Google. When your website is a lost sheep in the search world, it makes you think of the saying...
by Kevin Banet | Apr 3, 2020 | Case study, Email marketing
The next-day email knocks ’em dead If your email open rate for your home care clients is 25%, that’s about average. But why be satisfied with average? Reach high. In this article, imagine that I am the famous college basketball coach Bobby Knight. I want...
by Kevin Banet | Feb 28, 2020 | Case study, Direct mail marketing
Reaching your referring partners Discharge planners, nurses and doctors are super-hard to reach, right? It’s like trying to crack a stone egg. Well, I just got off the phone with one of my clients, Kurt Hjelle of Oswego, IL for whom we here at Savvy Senior...
